PR · 07
Public Relations
We secure editorial coverage in the publications your customers, investors, and competitors actually read. From founder profiles to product launches and crisis management, we build media relationships that compound over time.
WHAT'S INCLUDED
- Media Strategy and Target Publication Mapping
- Press Release Writing and Distribution
- Founder and Executive Profile Pitching
- Product Launch PR Campaigns
- Journalist and Editor Relationship Management
- Thought Leadership Article Placement
- Podcast Booking and Interview Preparation
- Award Submissions and Industry Recognition
- Crisis Communications Planning
- Investor and Financial PR
- Speaking Engagement Sourcing
- PR Reporting and Coverage Tracking
OUTCOMES
15+
Media placements per quarter for active PR retainer clients
3x
Faster fundraise timelines when credibility is established through press
6 months
To build a durable media presence that generates inbound coverage
HOW WE THINK ABOUT IT
Earned media outperforms paid media in every metric that actually matters.
Coverage in publications your audience trusts builds credibility that advertising cannot manufacture. A single well-placed profile in the right publication can open doors that sales teams spend months trying to unlock. But PR only works when the story is real, the angle is sharp, and the relationships are genuine. We build all three systematically and with long-term intent.
01
Story first, pitch second
Journalists respond to stories, not product features. We spend as much time developing the angle as we do on outreach. A pitch built around a compelling narrative lands. A pitch built around a press release gets deleted.
02
Relationships over databases
We maintain real relationships with the journalists and editors who matter to your audience. We do not blast press releases to contact lists. We send targeted pitches to the right people at the right time with the right angle.
03
Credibility compounds
The more coverage you have, the easier it becomes to get more. We build a foundation of credible placements early so your media presence becomes a self-reinforcing asset rather than a one-off campaign.
WHO THIS IS FOR
Built for founders, CMOs, and communications leads at growth-stage companies that have a story worth telling but no systematic way to get it told. Ideal for companies preparing for a fundraise, entering a new market, launching a product, or building executive authority.
HOW WE WORK
Our process, step by step.
Story Mining and Media Audit
We identify every story angle your company can credibly own: founder narrative, product differentiation, market timing, data assets, customer wins, and contrarian takes. We audit what coverage exists, map the journalists and publications that matter to your audience, and define a media strategy built around angles that will actually get picked up.
Narrative Development
We write the materials journalists need: a tight press release, a one-page company backgrounder, founder bios, and a media pitch that leads with the hook rather than the product features. Everything is written to editorial standards, because journalists respond to pitches that read like stories, not marketing copy.
Outreach and Relationship Building
We pitch directly to the journalists and editors we have relationships with, and build new relationships where gaps exist. We do not blast press releases. We send personalised pitches to the right contacts at the right time, follow up, answer questions, provide exclusives where appropriate, and make it easy for media to say yes.
Coverage and Amplification
When coverage lands, we amplify it across your social channels, in your email newsletter, in sales conversations, and in investor updates. We track every placement, measure reach and sentiment, and report monthly on coverage quality, share of voice, and pipeline influence attributable to PR activity.
FAQ
Common questions answered.
Can you guarantee press coverage?
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No. Any agency that guarantees coverage is either lying or paying for placements they will call earned media. What we guarantee is a disciplined, relationship-driven pitching process built around genuinely newsworthy angles. Our track record shows consistent placements for clients with real stories to tell.
Which publications do you have relationships with?
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We work across business press including Globe and Mail, Financial Post, Forbes, Inc., and Fast Company; tech and startup media including TechCrunch, Wired, and BetaKit; trade and vertical publications specific to your industry; and podcast networks and newsletters with significant readership in your category.
How long before we see coverage?
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First placements typically land within 30 to 45 days of engagement. Building a consistent cadence of coverage takes 3 to 6 months as we develop relationships and establish your spokespeople as credible sources. PR compounds over time.
Do you handle crisis communications?
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Yes. We develop crisis communication frameworks in advance so you are never caught unprepared. If an issue emerges, we move immediately with stakeholder messaging, media response strategy, social monitoring, and controlled narrative management. Speed and clarity are everything in a crisis.
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