EMAIL & CRM · 09
Email & CRM Automation
We build email sequences, automation flows, and CRM pipelines that nurture leads and retain customers on autopilot, from welcome series and abandoned cart flows to full lifecycle marketing programmes.
WHAT'S INCLUDED
- Email Platform Setup & Migration
- CRM Configuration (HubSpot, Klaviyo, Mailchimp)
- Welcome & Onboarding Sequences
- Abandoned Cart & Browse Abandonment Flows
- Lead Nurture Drip Campaigns
- Re-engagement Campaigns
- Segmentation & Personalization
- A/B Testing & Deliverability Optimization
OUTCOMES
40 to 60%
Average open rate on well-segmented SA Media sequences
3x to 8x
ROI on email vs. every other marketing channel
30 days
To first automated flow live and generating revenue
HOW WE THINK ABOUT IT
Email is the only channel you truly own. We treat it like the asset it is.
There is no algorithm between you and your subscriber. No ad auction, no feed ranking, no platform policy that decides whether your message reaches the person who asked to hear from you. Email is the highest-leverage owned asset in marketing, and the brands treating it as a newsletter they send when they remember to are leaving the majority of its value on the table. The top e-commerce and B2B brands in the world generate 30 to 50 percent of their revenue from email. Not because they send more email, but because they send the right message to the right person at the right moment in the customer journey. That requires architecture: segmentation, behavioural triggers, lifecycle stages, and continuous testing.
01
Automation is not set-and-forget
A welcome sequence built eighteen months ago is optimised for an audience that no longer exists. We build email automation with continuous improvement built in: A/B testing frameworks, performance review cadences, and refresh cycles that keep flows performing at their ceiling rather than decaying toward the floor.
02
Segmentation is the multiplier
Sending the same email to your entire list is choosing to be relevant to no one. Customers who purchased last week, customers who have not opened in six months, and customers who just signed up for your lead magnet have completely different relationships with your brand. We build segmentation infrastructure that allows every email to be calibrated to the subscriber receiving it.
03
Deliverability is the foundation
An email that does not reach the inbox does not exist. Domain reputation, sending infrastructure, list hygiene, authentication protocols, and content quality all determine whether your carefully crafted sequence lands in the primary inbox or disappears into spam. We build on clean deliverability foundations because volume without deliverability is wasted investment.
WHO THIS IS FOR
Built for e-commerce brands and B2B businesses that want to generate consistent revenue from their existing customer and lead database without increasing their acquisition spend.
HOW WE WORK
Our process, step by step.
Platform Audit & Architecture Design
We audit your current email platform setup, list health, existing flows, and sending history. We design the automation architecture: the flows required at each stage of the customer lifecycle, the segmentation structure, the trigger logic, and the integration requirements with your CRM and e-commerce platform.
Flow Build & Copywriting
We build every automated flow from scratch: welcome series, abandoned cart, post-purchase, re-engagement, and any campaign-specific sequences. We write all copy and design all templates to your brand standards. Every email in every flow is written with a specific conversion objective and a clear next step for the reader.
Testing & Deliverability Setup
Before any flow goes live, we test every email across devices and clients, validate all tracking and attribution links, check deliverability against spam filters, and confirm all automation triggers are firing correctly. We also configure domain authentication (SPF, DKIM, DMARC) to protect your sending reputation.
Ongoing Optimisation
We review flow performance monthly: open rates, click rates, conversion rates, and revenue attribution by flow. We test subject lines, send times, and content variations systematically. We add new flows as your programme matures and update existing flows to reflect changes in your product, offers, and customer segments.
FAQ
Common questions answered.
Which email platforms does SA Media work with?
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We work with Klaviyo, HubSpot, Mailchimp, ActiveCampaign, and Salesforce Marketing Cloud. For e-commerce clients, Klaviyo is our default recommendation due to its native Shopify integration and revenue attribution capability. For B2B clients, HubSpot provides the deepest CRM integration. We can migrate existing programmes between platforms as part of the engagement.
What email flows does every e-commerce brand need?
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The four non-negotiable flows for any e-commerce brand are the welcome series (converts subscribers to first purchasers), abandoned cart (recovers lost revenue from checkout drop-offs), post-purchase sequence (drives repeat purchase and review collection), and winback campaign (re-engages lapsed customers). These four flows typically account for 30 to 40 percent of total email revenue. Everything else is built on top of this foundation.
How does SA Media approach email list segmentation?
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We build segmentation structures based on purchase behaviour, engagement level, acquisition source, and lifecycle stage. The most impactful segments for most e-commerce brands are: new subscribers (no purchase), active customers (purchased in last 90 days), lapsed customers (no purchase in 90 to 180 days), and VIP customers (high lifetime value). Each segment receives messaging calibrated to where they are in their relationship with your brand.
Can SA Media improve an existing underperforming email programme?
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Yes. We regularly take over email programmes that have been neglected or poorly configured and rebuild them into high-performing revenue channels. The first step is always an honest audit: identifying the structural issues (list hygiene, deliverability problems, broken flows, missing automations) and prioritising fixes by revenue impact. Most programmes show measurable improvement within 60 days of a rebuild.
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