AIEO & GEO · 15
AIEO & GEO Optimization
AI search engines including ChatGPT, Perplexity, Gemini, and Claude are becoming the first touch for millions of buying decisions. We optimise your brand's presence across these platforms so you are cited, recommended, and found when it matters most.
WHAT'S INCLUDED
- AI Engine Optimization (AIEO) Audit
- Generative Engine Optimization (GEO) Strategy
- ChatGPT & Perplexity Visibility Analysis
- Google AI Overview Optimization
- Gemini & Claude Brand Mentions
- Structured Data & Schema Markup
- Authority Content for AI Citation
- Ongoing AIEO Monitoring & Reporting
OUTCOMES
3 to 6 months
To measurable AI search visibility improvement
40%
Of Google searches now show AI overviews
1st
First-mover advantage. Most brands have not started yet.
HOW WE THINK ABOUT IT
The next decade of search will be dominated by AI-generated answers. The brands cited by AI engines today are building a structural moat.
Traditional SEO optimised for a world where users clicked links. AIEO and GEO optimise for a world where users read answers, and the brands that appear in those answers capture demand that the brands who only invested in traditional search are invisible to. This is not a future state. It is happening now. ChatGPT processes over 100 million queries per day. Perplexity has grown to over 10 million daily active users. Google's AI Overviews appear on over 40% of searches. The buying journey for millions of consumers and business buyers now begins with an AI-generated answer, and the brands that appear in that answer own the beginning of the funnel in a way that no amount of traditional advertising can replicate. We are building the AIEO and GEO discipline that the top 0.1% of brands will have established as standard practice five years from now.
01
AI engines cite sources they trust
The selection criteria for AI citation are not entirely different from the selection criteria for search ranking: authority, specificity, accuracy, and structured information. But the weight of each factor shifts. AI engines weight factual accuracy and structured data more heavily. They favour sources with deep topical authority over sources with broad shallow coverage. We build the content and technical infrastructure that positions your brand as the trusted source in your category.
02
Brand mentions across the web are the new backlinks
AI language models are trained on the internet. The frequency, context, and sentiment of your brand's mentions across the web directly influences how AI engines represent your brand in their outputs. AIEO is, in part, a reputation management discipline, building the breadth and quality of brand mentions that train AI models to represent your brand accurately and favourably.
03
First-mover advantage compounds here more than anywhere
The brands that establish AI citation positions now will be harder to displace than the brands that established early SEO positions in 2005. AI training data has a lag. Authority built today influences AI outputs for months and years. The brands that start this work now are establishing compounding advantages that late movers will find extremely expensive to overcome.
SA MEDIA × ZUNE LAB PARTNERSHIP
AI strategy meets
AI engineering.
Zune Lab is our sister AI systems company. When you work with SA Media on AI services, you benefit from both teams - SA Media's marketing and growth expertise, and Zune Lab's engineering depth.
$10M+
Value created through AI-first strategy
35+
Hours/week freed for growth work
2×
Organic reach when AI cites your brand
WHO THIS IS FOR
Built for brands that are already investing in content and SEO but are invisible in AI-generated search results. Particularly valuable for B2B SaaS, professional services, financial services, and any category where buyers research through AI assistants before making decisions.
HOW WE WORK
Our process, step by step.
AIEO Visibility Audit
We benchmark your current AI search presence across ChatGPT, Perplexity, Gemini, and Google AI Overviews. We identify where you appear, where competitors appear instead of you, and the specific gap your brand needs to close.
Authority Architecture
We map the topical areas where your brand needs to establish AI citation authority and design the content and structured data infrastructure that positions you as the definitive source in your category.
Content & Schema Execution
We produce the authority content, FAQ structures, schema markup, and brand mention campaigns that signal trustworthiness to AI training data and retrieval systems. Every asset is built with AI citation criteria as the primary design constraint.
Monitoring & Optimisation
We track your AI search visibility monthly across all major platforms, identify citation trends, and refine the strategy based on what the data shows. AIEO is a compounding investment. We manage it as one.
FAQ
Common questions answered.
What is AIEO and how is it different from SEO?
+
AIEO (AI Engine Optimization) and GEO (Generative Engine Optimization) are disciplines focused on making your brand appear in AI-generated answers from platforms like ChatGPT, Perplexity, and Google AI Overviews. Traditional SEO optimised for link clicks; AIEO optimises for citation in AI-generated answers. The technical signals overlap but the weighting is different. AI engines prioritise structured data, factual accuracy, and topical authority over keyword density.
How do you measure AIEO performance?
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We measure brand citation frequency across major AI platforms, share of AI-generated answers in your category, Google AI Overview appearances, and referral traffic from AI platforms. We establish baselines at the start of every engagement and report monthly on visibility trends.
How long does it take to see results from AIEO?
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Most clients see measurable improvement in AI citation frequency within 3-6 months. The timeline depends on your starting authority level and category competitiveness. AIEO is a compounding investment. Brands that start now will have structural advantages over brands that start in 12 months.
Does AIEO work alongside traditional SEO?
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Yes, and the two disciplines reinforce each other. Strong domain authority and high-quality content improve both traditional search rankings and AI citation likelihood. We build AIEO strategies that compound on your existing SEO investment rather than replacing it.
READY?