PERFORMANCE · 05
Media Buying & Ads
We manage paid media campaigns on Google, Meta, and TikTok, from audience research and creative strategy through to daily optimisation and transparent reporting. Every dollar is tracked to a result.
WHAT'S INCLUDED
- Google Ads (Search, Display, Shopping, YouTube)
- Meta Ads (Facebook & Instagram)
- TikTok Ads
- Audience Research & Segmentation
- Ad Creative Production
- A/B Testing & Optimization
- Landing Page Alignment
- Weekly Performance Reporting
OUTCOMES
$1M+
In client sales generated through paid campaigns
2x to 4x
Average ROAS improvement after first 60 days
30 days
To full campaign launch and first data cycle
HOW WE THINK ABOUT IT
The most dangerous thing in paid media is a comfortable ROAS.
It means you have stopped testing. The brands spending at the top of their category are not running campaigns. They are running permanent experimentation operations, with systematic creative testing, audience hypothesis validation, and bidding architecture that improves every week. A comfortable return means a stagnant creative library, a shrinking audience, and a competitor who is still testing while you are coasting. We approach every paid media engagement as a compounding system: the first 30 days build the data foundation, the next 60 days establish what works, and from day 90 forward we are in continuous optimisation, improving ROAS, expanding audiences, and reducing waste with every cycle.
01
Creative is the primary variable
Targeting has commoditised. The algorithm is smarter than any manual audience build. The remaining lever is creative. Most brands are only testing two or three variants per campaign. We test ten to twenty creatives per cycle, with a systematic framework for identifying winning hooks, formats, and messages faster than any single-creative approach can.
02
Attribution before optimisation
You cannot optimise what you cannot measure. Before we spend the first dollar, we build the tracking infrastructure that tells us which channels, creatives, and audiences are actually driving revenue, not just clicks. Campaigns optimised against the wrong signal will improve the metric you are watching and worsen the one that actually matters.
03
The landing page is half the campaign
The best ad in the world cannot fix a landing page that does not convert. We treat the click destination as part of the campaign, auditing, optimising, and testing landing page elements in parallel with ad creative. The brands with the highest ROAS are rarely running the best ads. They are running the best ad-to-landing-page systems.
WHO THIS IS FOR
Built for e-commerce brands, lead generation businesses, and B2B companies that need paid media campaigns that are managed with the same rigour as a financial investment and reported on with full revenue attribution.
HOW WE WORK
Our process, step by step.
Account Audit & Strategy
We audit your existing ad accounts, identify structural issues, wasted spend, and missed opportunities. We review your creative library, landing pages, audience structure, and attribution setup. This gives us a baseline and a clear set of priorities for the first 30 days.
Campaign Architecture Build
We build or rebuild your campaign structure from the ground up: audience segmentation, campaign objectives, bidding strategy, ad group organisation, and creative testing framework. We set up tracking, attribution, and reporting before the first campaign goes live.
Creative Production & Launch
We produce the ad creative: static images, video, carousel, and copy variants, and launch the initial campaign set. The first 30 days are a data collection phase: we are testing hypotheses about audiences, creatives, and messages rather than scaling spend prematurely.
Ongoing Optimisation
From day 30 forward, we operate in a continuous optimisation cycle: weekly creative tests, bid adjustments, audience expansions, and budget reallocation based on performance data. You receive weekly performance reports with clear revenue attribution, and a monthly strategy review covering what we have learned and what we are doing next.
FAQ
Common questions answered.
Which advertising platforms does SA Media manage?
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We manage Google Ads (Search, Display, Shopping, Performance Max, YouTube), Meta Ads (Facebook and Instagram), and TikTok Ads. We also work with LinkedIn Ads for B2B clients and Pinterest Ads for relevant e-commerce categories. The platforms we prioritise are determined by where your target audience is and where your offer can achieve the best cost-per-acquisition.
What ROAS can I expect from SA Media paid media management?
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ROAS varies significantly by industry, product margin, and the state of your existing account. Clients coming to us with no prior paid media history typically see their first positive ROAS within 30 to 60 days as the account builds data. Clients migrating from underperforming agencies typically see a 2 to 4x ROAS improvement within 60 days of restructuring. We set honest expectations in the initial audit based on your specific category and competitive landscape.
How does SA Media handle ad creative?
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We produce all ad creative in-house: static images, short-form video, carousels, and copy variants. Creative testing is built into every campaign structure. We run a minimum of 5 to 10 creative variants per campaign and systematically identify winners. We refresh creative every 2 to 4 weeks to prevent ad fatigue, which is one of the most common causes of declining campaign performance.
Do you require a minimum ad spend?
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We work with ad budgets starting from $3,000 per month. Below this threshold, the data volume required for meaningful optimisation is insufficient and results are unreliable. For clients with larger budgets, we operate at any scale. Our management fee is separate from ad spend and covers strategy, creative production, campaign management, and reporting.
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