FRACTIONAL C-SUITE · F1
Fractional CMO
Senior marketing leadership. Without the full-time price tag.
A Fractional CMO brings C-level marketing strategy to your business at a fraction of the cost. From brand positioning to go-to-market execution, SA Media places experienced marketing leaders inside your team, part-time commitment, full strategic impact.
WHAT'S INCLUDED
- Go-to-Market Strategy
- Brand Positioning & Messaging
- Marketing Team Leadership
- Channel Allocation & Budget Planning
- Campaign Oversight & QA
- Marketing Analytics & KPI Dashboards
- Agency & Vendor Management
- Board-Level Marketing Reporting
OUTCOMES
60%
Average cost saving vs. a full-time CMO salary and benefits
90 days
From engagement start to a fully deployed marketing strategy
3-5×
Marketing ROI improvement in the first six months of engagement
HOW WE THINK ABOUT IT
Marketing leadership is not a luxury. It is a prerequisite for growth.
Most growth-stage companies either have no marketing leadership or have promoted their best marketer into a role they were not ready for. Both paths lead to the same outcome: uncoordinated execution, wasted budget, and a brand that cannot articulate why it exists. A Fractional CMO changes the equation, you get the strategic clarity of senior leadership without the 18-month hiring process or the $300K salary.
01
Strategy before tactics
Every tactical decision, which channels to run, which content to create, which agencies to hire, flows from a clear positioning strategy. We build the strategy first, every time.
02
Marketing earns its seat at the revenue table
We tie every marketing activity to a revenue outcome. Impressions and engagement are inputs. Pipeline, revenue, and market share are outputs. We measure what matters.
03
Systems over heroics
A great CMO builds a marketing machine that works without them. Our goal is to create the playbooks, processes, and team capabilities that outlast the engagement.
WHO THIS IS FOR
Series A-C startups that need marketing leadership between hires, scaling SMBs that cannot justify a full-time CMO salary, and growth-stage companies that need strategy before they can build the team to execute it.
HOW WE WORK
Our process, step by step.
Discovery
We audit your current marketing output, team structure, tech stack, and competitive position. We identify the highest-leverage gaps and opportunities before recommending a plan.
Strategy
We build your marketing strategy: ICP, positioning, channel mix, messaging hierarchy, and 90-day action plan. This becomes the operating framework for every marketing decision.
Team Alignment
We align with your existing team, agencies, and vendors. We establish clear ownership, workflows, and reporting so execution is coordinated from day one.
Execution Oversight
We lead execution across campaigns, content, and paid media. We hold the team accountable to KPIs and make real-time adjustments based on performance data.
Review & Scale
Monthly reviews with leadership. Quarterly strategy refreshes. We build the systems and playbooks that make your marketing team self-sufficient over time.
FAQ
Common questions answered.
How many hours per week does a Fractional CMO engage?
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Typically 10-20 hours per week depending on scope. We structure the time to cover strategic leadership, team oversight, and executive reporting, the activities that generate the most leverage.
Can a Fractional CMO manage our internal marketing team?
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Yes. The Fractional CMO becomes the de facto head of marketing for your business, leading your internal team, managing agencies, and reporting to your CEO or board.
How long do Fractional CMO engagements typically last?
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Most engagements run 6-18 months. Some companies transition to a full-time CMO hire after the fractional engagement; others retain the model permanently as a cost-effective alternative.
What is the cost of a Fractional CMO vs. a full-time hire?
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A full-time CMO in North America costs $250,000-$400,000 in total compensation. A Fractional CMO engagement typically runs $8,000-$20,000 per month, a 60-70% saving for comparable strategic output.
Do you work across industries or specialize in specific verticals?
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SA Media has placed Fractional CMOs across technology, real estate, hospitality, finance, e-commerce, and professional services. We match the right leader to your specific market context.
READY?