FRACTIONAL C-SUITE · F3
Fractional CFO
Financial clarity that drives decisions, not just reports.
A Fractional CFO provides the financial leadership that growing businesses need without the overhead of a full-time executive hire. SA Media places experienced financial leaders who build forecasting models, support fundraising, and give your leadership team the financial visibility to make confident decisions.
WHAT'S INCLUDED
- Financial Modelling & Forecasting
- Cash Flow Management
- Fundraising Support & Investor Relations
- Board & Investor Reporting
- Unit Economics Analysis
- Financial Systems & Software Implementation
- Budgeting & Variance Analysis
- Tax & Compliance Strategy
OUTCOMES
65%
Cost saving compared to a full-time CFO in total compensation
30 days
To a complete financial model and cash flow forecast
2×
Fundraising success rate improvement with professional financial preparation
HOW WE THINK ABOUT IT
Financial clarity is not about looking backward. It is about seeing forward.
Most growing businesses have a bookkeeper who tells them what happened and an accountant who files their taxes. What they lack is a financial leader who can model what will happen, explain the trade-offs, and help the team make better resource allocation decisions. A Fractional CFO fills that gap, connecting the financial story to the business strategy in a way that drives action, not just compliance.
01
Cash is the only metric that cannot be spun
Revenue can be recognized in multiple ways. Profit can be adjusted. Cash in the bank is a fact. We build our financial frameworks around cash visibility and cash discipline above all else.
02
Every financial decision is a strategy decision
Where you spend money is where you are placing your bets. We make the connection between capital allocation and strategic priorities explicit, so leadership teams spend intentionally.
03
Investors invest in clarity
A founder who can explain their unit economics, their path to profitability, and their key financial risks will raise capital more easily than one who cannot. We build that clarity.
WHO THIS IS FOR
Pre-Series B startups preparing for fundraising, family-owned businesses scaling operations, companies navigating M&A, and any growth-stage organization that needs financial strategy beyond bookkeeping but cannot justify a full-time CFO.
HOW WE WORK
Our process, step by step.
Financial Audit
We review your existing financial records, accounting systems, reporting structures, and cash position. We identify gaps in visibility and controls that need to be addressed before anything else.
Model & Forecast
We build a financial model that reflects your business: revenue drivers, cost structure, unit economics, and cash runway. This model becomes the foundation for every strategic financial decision.
Systems & Controls
We implement or optimize your financial systems, accounting software, reporting dashboards, approval workflows, and spend controls that give you real-time financial visibility.
Strategic Leadership
We attend leadership meetings as your CFO, contributing financial perspective to operational decisions, hiring plans, pricing strategy, and capital allocation.
Fundraising or Exit Support
When you are raising capital or preparing for acquisition, we lead the financial preparation, data room construction, financial narrative, investor Q&A, and due diligence support.
FAQ
Common questions answered.
Does a Fractional CFO replace my bookkeeper or accountant?
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No. A Fractional CFO works alongside your existing bookkeeping and accounting function, operating at a higher strategic level. We often help select or optimize those supporting functions.
How does a Fractional CFO support fundraising?
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We build the financial models investors expect, prepare the data room, coach founders through financial Q&A, and often make direct introductions to appropriate capital sources.
What size company benefits most from a Fractional CFO?
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Companies with $1M-$30M in revenue typically get the most value. Below $1M, basic bookkeeping usually suffices. Above $30M, a full-time CFO is usually justified by complexity.
Can a Fractional CFO manage our accounting team?
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Yes. The Fractional CFO becomes the head of finance, managing controllers, accountants, and finance operations staff while reporting to the CEO or board.
How involved is the Fractional CFO in daily operations?
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Typically 8-16 hours per week. The role focuses on strategic financial leadership, modelling, reporting, fundraising, rather than day-to-day transaction processing.
READY?