CREATORS · 06
Influencer Marketing
We source, vet, brief, and manage creator partnerships that actually convert, from nano-influencers driving niche community trust to macro campaigns with massive reach, all matched to your audience.
WHAT'S INCLUDED
- Creator Research & Vetting
- Audience Fit & Authenticity Analysis
- Campaign Brief & Creative Direction
- Negotiation & Contracting
- Content Review & Approval
- UGC Rights Management
- Campaign Tracking & Attribution
- Post-Campaign Reporting & ROI
OUTCOMES
50+
Clients served with influencer campaigns
3x to 10x
Earned media value vs. paid media equivalent spend
14 days
From brief to first creator posts live
HOW WE THINK ABOUT IT
We do not cast influencers. We build distribution partnerships with people who have earned their audience's trust.
Reach is a commodity. Any agency can book a creator with a million followers. The question is whether that creator's audience trusts them enough to take action on a recommendation, whether that audience actually overlaps with your ideal customer, and whether the content they produce serves your brand long after the post goes live. The top brands treating influencer marketing as a serious growth channel are not buying impressions. They are building creator networks that function as a distributed sales team. They brief creators like partners, not executors. They structure deals for long-term authentic association, not one-off posts. And they measure conversion, not vanity.
01
Audience fit over follower count
A creator with 15,000 highly engaged followers in your exact niche will outperform a creator with 500,000 mismatched followers on every metric that matters. Our vetting process goes beyond demographic overlays. We analyse engagement authenticity, content-brand alignment, comment sentiment, and purchase behaviour signals before recommending a single creator to a client.
02
Long-term partnerships over one-off posts
Audiences trust creators they have seen endorse a brand across multiple touchpoints over months. A single sponsored post registers as advertising. Three posts over six months from a creator who genuinely uses the product registers as a recommendation. We structure creator relationships to build the repetition that drives real conviction.
03
Brief like a collaborator, not a vendor
The briefing process determines whether you get content that converts or content that complies. We write creator briefs that give enough strategic direction to ensure brand alignment while preserving enough creative latitude to produce content that feels authentic to that creator's voice. Overly prescriptive briefs kill the thing that made the creator worth working with.
WHO THIS IS FOR
Built for consumer brands, e-commerce companies, and launches that need to build credibility and drive purchase intent through creator voices that their target audience already trusts.
HOW WE WORK
Our process, step by step.
Campaign Strategy & Creator Criteria
We define the campaign objective, the creator profile that matches your audience, the content format requirements, and the metrics we will track. We build the selection criteria that every creator must meet before being considered: audience demographics, engagement rate benchmarks, content quality standards, and brand safety requirements.
Creator Research & Vetting
We identify and vet a longlist of creators against your criteria, then narrow to a shortlist with individual analysis covering audience authenticity, engagement quality, brand alignment, and historical performance. We present the shortlist with our recommendation and rationale for each creator before any outreach begins.
Outreach, Negotiation & Contracting
We handle all creator outreach, rate negotiation, and contract execution. Contracts cover deliverables, timelines, exclusivity windows, content approval rights, and UGC usage rights. We protect your brand and budget at every stage of the negotiation.
Content Management & Reporting
We brief creators, review content before publication, manage revision cycles, and track campaign performance from first post to final report. Post-campaign, you receive a full analysis covering reach, engagement, conversion data, UGC assets acquired, and recommendations for the next campaign.
FAQ
Common questions answered.
What size influencers does SA Media work with?
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We work across all tiers: nano (1,000 to 10,000 followers), micro (10,000 to 100,000), mid-tier (100,000 to 500,000), macro (500,000 to 1M), and mega (1M+). The tier we recommend depends on your objective. For conversion-focused campaigns, nano and micro creators consistently outperform on cost-per-acquisition. For awareness campaigns, macro and mega creators deliver the reach. Many of our programmes combine tiers strategically.
How does SA Media vet influencers for brand safety?
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Our vetting process covers audience authenticity (bot detection and engagement analysis), demographic verification against your ICP, content history review for brand safety risks, and engagement quality analysis. We reject creators with purchased followers, misaligned audiences, or a history of content that could create brand risk. We also verify that creators are not actively working with direct competitors under exclusivity agreements.
Who owns the content created by influencers?
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Usage rights depend on the contract terms we negotiate. For UGC-specific campaigns, we negotiate full usage rights for your brand to repurpose content across paid social, website, and email channels. For standard influencer campaigns, usage rights typically cover the platform and duration specified in the contract. We advise on the right rights structure for your intended use before contracting begins.
How do you measure influencer campaign ROI?
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We measure influencer ROI across several dimensions: reach and impressions, engagement rate and quality, tracked clicks and conversions via UTM links and promo codes, earned media value compared to equivalent paid media spend, and UGC asset value. For e-commerce brands, we can track direct revenue attribution through discount codes. We report on all metrics in a post-campaign analysis delivered within five business days of the campaign closing.
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